A marketing agency that shipped a CRM.
Unavoidable Marketing is a UK boutique agency. We work with tour operators, wellness clinics, tradespeople, venues and small hospitality businesses. Founded and run by Andrew Heppinstall.
Every week for years, we watched the same problem in our clients' businesses. The owner is on the tools. The phone rings. Nobody answers. Voicemail. The lead books with someone else. A month of ad spend goes to a competitor.
We tried recommending HubSpot, Pipedrive, Keap. Too expensive. Too US-first. Nothing designed to actually answer the phone. So we started building. Two years later, Unavoidable CRM has seven live tenants, real revenue, and a story we can back with our own numbers.
Why "unavoidable"
The premise is simple. When a customer wants to spend money with you, nothing about your business should make it hard for them. Not a missed call, not a slow reply, not a broken direct debit, not a lost quote. We build the systems that make you unavoidable.
The stack
PHP 8.1, MySQL, hosted in the UK on BitHoarders. Twilio for calls and SMS. Bland for AI voice. Stripe and GoCardless for payments. SMTP2GO for email. WooCommerce for e-commerce sync. Google Calendar and Meet for scheduling. Every choice made with UK service businesses in mind.
Where we are today
Seven live tenants. Rave Tours run 4,600+ WooCommerce orders and £1.5m of tracked bookings through the platform. A live pricing page in five currencies. An affiliate programme paying 25% recurring. Every commit deploys to production the same day.
What we care about
Boutique polish. Fast iteration. Honest pricing. A story that matches reality. If we say we do it, the codebase does it. If a customer asks for a feature, we build it that week. If someone tells us the receptionist misunderstood a caller, we look at the transcript with them and fix it.
Who runs it
Andrew Heppinstall is the founder. British English. No em dashes. Believes the smallest business in the world deserves enterprise-tier tooling for £49 a month. Available at info@unavoidablecrm.com. Publishes weekly on YouTube about UK CRM and small business automation.
Where we are headed
The plan is small. Fifty founder-led sales, one video a week, one product upgrade a week. Prove the model, then let content and referrals compound. No hype, no vaporware, no press releases we cannot back up.